From wikipedia.com, February, 2008

Western New York's 1230 AM frequency was known as WNIA (click here for photos) under the ownership of Gordon P. Brown, who also owned WSAY-AM (now WXXI-AM) in Rochester, NY. After his death, WNIA was sold to Quid Me Broadcasting, a group headed by local broadcast account executive Chet Musialowski. Musialowski was also General Manager of the station during the Quid Me years (1980-88).

Shortly after the Quid Me takeover, in spring of 1980, the station switched from Urban/R&B to a Current Top 40/Oldies hybrid format. Original air personalities included Chuck McCoy, Jeff Reinhardt, Mark Phillips, J.R. Russ, Barbra Lynne, Art Zelasko, Mike Brown, Dr. Jim Rose and newsperson Pam Kloc. To tie in with the local call letters named after the popular local sandwich of roast beef on a kimmelweck roll or "beef on weck", WECK branded itself as "The roll that rocks".

Less than a year later, in the spring of 1980 and following dismal ratings, the station switched formats, to the Adult Standards/Nostalgia based "Music of Your Life" format.

J.R. Russ was elevated to Program Director and the station maintained a live on-air staff including Jim Nowicki in mornings , Joe Kozma, Aaron Christopher (Russ' alter ego), Tim White, Lynn Dixon, Ray Rogers, News Director Bruce Allen and Sports Director Walt Hankin.

A knee-deep basement of albums yielded a 2,000 plus library of hit titles. While licensing the "Music of your Life" name, the station rapidly shifted to a much larger playlist produced entirely in-house.

The lack of repetition proved worth the effort and the format was a big hit with of Buffalo's large adult population. WECK grew from a "no show" in the ratings at the time of the format change (on 4/4/81) to an all-time high of #4 in the market in late 1983. The 1,000 watt station garnered a 7.2 share of 12+ all listeners, beating most FM, and EVERY area AM station (including 50,000 watt WWKB) except #1 WBEN. The Radio and Records Directory also listed WECK as #4 in the entire U.S. in Average Quarter Hour listening (AQH) among stations with similar formats.

After the station was sold by Quid Me in 1988, it continued with a nostalgia music format, but became satellite automated, maintaining only a live, local DJ show in morning drive. Portions of the station's programming came from the Music of Your Life network, although the station switched to Westwood One's Adult Standards satellite feed for a time.

In February 2006, WECK pulled the plug on the standards format and switched over to a satellite classic country format.

The station was sold to Regent Communications along with the rest of the CBS cluster in 2006. On Monday, November 5, 2007, local resident Dick Greene, owner of WLVL-AM in nearby Lockport, NY, announced that he had purchased WECK for $1.3 million through his company, Culver Communications.